Our Mission.
At ETP, we’re not here to follow trends – we’re here to redefine the landscape. In a world where sports and technology converge, we’re pioneering a new model in sponsorships, laser-focused on integrity, innovation, and impact. Our mission? To eliminate 99% of gambling sponsorship in sports by 2026, bringing purpose-driven partnerships to the forefront. We believe the future belongs to sponsors who elevate, not exploit, the sports experience.
Breaking the Chain.
Sports deserve better than gambling logos. With regulatory bodies from the Premier League to the UK Gambling Act imposing new standards, it’s clear the industry is moving towards accountability and responsibility. At ETP, we’re committed to driving this change. We’re here to replace gambling sponsorships with partnerships that create immersive, responsible experiences for fans and uphold the values that sports stand for. This isn’t just about moving away from legacy sponsorships – it’s about leading the sports industry into a new era.
The Power of Technology.
Technology partnerships are more than just logos – they’re game-changers. ETP connects the most forward-thinking tech brands with the biggest names in sports, from Formula 1 and Premier League football to the PGA Tour. Our alliances are dynamic, leveraging AI, data analytics, and virtual engagement to redefine the fan experience. Imagine partnerships that bring fans closer, create deeper connections, and amplify the integrity of sports.
Leading the Ethical Charge.
We’re not just aligning with ethical standards – we’re setting them. With frameworks like the UK Gambling Act guiding the industry towards responsible practices, ETP is pushing further, setting a benchmark for what ethical sponsorships can achieve. We see a future where every sponsorship reflects the values of integrity, innovation, and sustainability. Our mission isn’t just to comply – it’s to lead the way.
Redefining Sports Sponsorship.
This is more than an initiative. It’s a movement to bring purpose, ethics, and technology to the heart of sports. ETP is leading the way into a future where sponsorships do more, go further, and redefine what sports partnerships can be. We’re here to build something bigger—something that will transform sports sponsorship for generations to come. Are you ready to join us in revolutionising the game?