Elite Tech Partnerships sees the Premier League as the ultimate stage for connecting cutting-edge technology brands with one of the most passionate and globally diverse fanbases in sport.
Formula 1
Formula 1 has always been synonymous with innovation — precision engineering, performance, and relentless pursuit of speed.
Formula E
Formula E represents the intersection of sport, sustainability, and technology. Elite Tech Partnerships amplifies that message by pairing leading-edge tech companies with Formula E’s progressive mission.
PGA Tour
The PGA Tour offers unparalleled access to decision-makers, innovators, and business leaders — the very audience most aligned with technology investment and adoption.
What We Do
Elite Tech Partnerships is the bridge between the world’s leading technology innovators and the global sporting stage. We connect cutting-edge companies in AI, Cybersecurity, Data, and Digital Transformation with major sports organisations, teams, events, and institutions seeking authentic, progressive sponsorships. We don’t just introduce — we translate.
Our team understands both the technology ecosystem and the sports sponsorship environment, enabling us to craft partnerships that make commercial and strategic sense for both sides. From negotiating rights and brand positioning to audience activation and partnership storytelling, we ensure every deal delivers measurable business growth for tech sponsors and unlocks new revenue for sports rights-holders. Elite Tech Partnerships transforms sponsorships from simple logo placements into powerful business development channels that build brand credibility and drive market share.
Why Now
The sponsorship landscape is changing — fast. For decades, the world’s biggest sporting moments have been dominated by gaming, gambling, and betting logos. But times have changed. As regulators tighten restrictions and fans demand more ethical, future-focused partnerships, the door has opened for a new generation of sponsors to step forward. Enter the era of technology-led sponsorships — where innovation, data, and purpose align with sport’s global reach. Artificial Intelligence, Cybersecurity, and Data Intelligence are now shaping every industry, including the way sport connects with fans. Elite Tech Partnerships sits at the heart of this evolution — replacing outdated, controversial sponsors with visionary technology companies that are defining tomorrow. The timing has never been better for tech brands to step into the arena, and for sport to embrace partnerships that reflect integrity, innovation, and impact.
Sustainable, future‑focused partnerships
In a sector traditionally powered by short-term exposure and questionable ethics, Elite Tech Partnerships offers assurance, integrity, and intelligence. Our process is built on three core principles that make us the safest choice for any technology company entering sports sponsorship:
Ethical Alignment – We vet every rights-holder to ensure brand values match the integrity and innovation of our tech clients.
Data-Driven Decisioning – We use market insights and audience analytics to ensure sponsorship spend converts to tangible business outcomes, not vanity exposure.
Audience Acquisition Services – We partner with the worlds number one CIO, CISO and CDO communities to ensure your investment is underpinned by guaranteed exposure and experiences with prospective new enterprise clients
Reputation Protection – Every partnership is structured to uphold the credibility and regulatory standards of the technology industry, protecting your brand from the reputational risks that have plagued traditional sponsors.
With Elite Tech Partnerships
you’re not just sponsoring a sport — you’re strategically investing in trust, innovation, and growth.
Our mission goes beyond branding.
Elite Tech Partnerships is transforming the global sporting economy by connecting sport’s influence with the technologies shaping the future. By replacing gambling and gaming sponsors with purpose-driven tech innovators, we’re helping sport evolve — becoming smarter, safer, and more future-ready.